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Article: How-to-get-Websites-Ranking-Hammered-by-Google
by MikeNew.net
You keep hearing about how to get better rankings at Google, right? Well, now it's time to hear a few reasons why Google will penalize your site's rankings. Take heed, or your own site may suffer.
This list is by no means comprehensive, but I assure you that Google will give your site search-engine rankings a cumulative beating for the following things:
1. Submission. What the...?! Submission?! Yes. Direct submission of your site's URL to Google will result in a small penalty to your ranking. That means that every month from now on, when you would normally be faithfully submitting your site to Google, kick yourself instead. It's okay to submit your site once, but there's no need to do it again.
Here's how to get around that little bump in the road if you've got new content you really, really want Google to see sooner than later: Submit a page from a different site. Let's call your site "site A." What you'll do instead is submit site B, which links to your site, site A. That way, the Google spider will give a small penalty to site B, and think it discovered site A on its own, which will result in a boost to site A, at least no penalty to site A. Follow?
2. Fail to buy Google adwords. This one is simple. If you're not willing to spend a little dough, you're not willing to do what it takes to get to the top of Google. It doesn't take much, either.
In the long run, spending even five dollars at http://adwords.google.com will boost your site's rankings for the keyword ads which you purchase. Inexplicable though it may be, it works.
3. Title your pages badly. For example, a page with a title that is too long, or a page with a title which is unrelated to the content of the page. That's an unpardonable sin at Google.
There is nothing more important to any page's ranking than the title of the page. Keep it short. Less than four or five words, if possible. The shorter the title, the more focused and relevant Google will consider that page to be.
4. Lots of small font on your pages. That's considered spam! In theory, you could use
Mike New, a free-lance search engine and site optimization consultant, specializes in getting top rank listings for websites at Google. Aside from optimizing and promoting, you'll find Mike developing websites in ASP or PHP, and upon request, doing it ASAP.
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