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Article: Using-Email-As-A-Prospecting-Tool
E-mail marketing is no different from direct mail or prospecting by telephone. All the rules of marketing still apply. There are pros and cons to e-mail prospecting, just like any other form of prospecting.
With more and more people looking to automate their business, e-mail marketing is the latest buzz topic in this industry. The idea of instantly contacting hundreds or even thousands of prospects with the click of a button is an appealing one. But, few people put the correct time and effort into their email marketing campaign.
When planning your direct mail promotion, you will double-check the text and information, just to make sure everything is correct. Why? Cause you have to pay for the material and printing service. With e-mail, you just type it and click send. Easy, right?
Problem is, people do not take the time to spell check their email or proofread their content. Spell check is a nice tool, but it does not catch everything. So be sure to spend double the time checking your e-mail campaign as you normally would. This will help to avoid those “rush to send” mistakes.
Use e-mail marketing as a tool, rather then a sales pitch. Your goal should be to get a prospects interest and want more information, so that you can speak to them later about the product or opportunity.
Getting Results
Some people have a response rate of 6% to 7% while others get 0 to 2%. Why the difference?
The subject line. Your e-mail will never get read if someone deletes it right away. We all have been guilty of deleted what we call “junk” mail without even opening it. So your subject line is the most important part of your e-mail. Spend time creating different subject lines and test them. Figure out what works and use it.
A survey was completed about which subject lines work and which ones do not. The worst performing subject line was “This program is FREE FREE FREE”. The most popular subject line was “Your Account Status”.
So be sure to choose a subject line that sets your e-mail message apart, but holds true to the details of your message. People do not like being mislead, so a misleading subject line will kill any chances of getting your message across effectively.
Remember that good advertising takes attention, interest, desire, and action.
Good Luck To All Of You.
http://www.dmwebsolution.com
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