Getting to Know Your Local City Council Members
by Lance Winslow
The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the
Best Approach For Free Advertisement
by Emma Okafor
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired
The Best PR Has to Offer Managers
by Robert A. Kelly
How cool is this? You’re a business, non-profit or association manager. You decide to get serious about your public relations and shift the spotlight away from communic
The Increasing Power Of Publicity And How It Can Benefit Your Business
by Todd Brabender
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an adver
Can Your PR Do This
by Robert A. Kelly
Can your PR do something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? Can your PR deliver ex
PR: Ouch! Tells the Tale
by Robert A. Kelly
Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the
Killer Press Kits Press Kits That Demand Attention
by Annette Gisby
So, you've had your book published or you've gone the self-published route, but what do you do now? You contact a newspaper, radio or television station requesting
Dont Expect to Bump Oprah From A Magazine Cover
by Roman Pericon
"I want a pony, a tree house and the fastest bike in the world." "I want the G.I. Joe with the parachute and camouflage Jeep." Those wants from when we were c
What People Believe Can Bring You Success
by Robert A. Kelly
Just think about it. If I come to believe that you really didn't dump those chemicalsin the river, I'll probably stop picketing your business. Or, if I now
Leveraging Your Reputation Making PR Work for You
by Barry Forward
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the
All Youve Got To Lose Is Everything
by Robert A. Kelly
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business. What those people see and believe about your enterprise,
Can Small PR Firms Deliver Huge Results
by Robert A. Kelly
They can when they invest in the basics. The best of them obviously rely on some form of public relations fundamental premise to produce winners across business environ
Press Releases
by Bette Daoust, Ph.D.
How do press releases or interest stories have an effect on meeting new potential clients? Press releases can make the difference between being known and bei
A Simple Formula for Success
by Robert A. Kelly
Leaders in the business world need public relations big time, and they show it every day. How? By staying in touch with their most important external audiences an
How PR Makes a Managers Life Easier
by Robert A. Kelly
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative broch
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