How to Write a Keyword Rich Article
by Scott B.
The creation of a Website that contains many of the words that qualify as keywords is not that difficult. A Website that is full of a particular keyword earns a high ranking in a
Business Community Relations 101 Getting the Most Out of Your Chamber of Commerce Membership
by Lance Winslow
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business commu
Managers: Are You PR Fit
by Robert A. Kelly
Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job?
Or, have you
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Media Training 101: When 60 Minutes Knocks On Your Door
by Nancy Stern
You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives
Cutting Down Your Trade Show Budget
by Susan Friedmann
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the bloc
The Ten Ps of PR
by Paula Gardner
Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and
PR Failure Defined
by Robert A. Kelly
I define public relations failure this way:
- key audience perceptions are not monitored
- a realistic, corrective goal is not set
Four Tips for At Home Business Call Success
by Terilee
You know it’s happened to you. Your phone rings and it’s the important business call you’ve been waiting for. As you look at your children wildly circling you, you ask yourself,
Ignore PR at Your Peril!
by Robert A. Kelly
If you do, it means:
- you don’t value tracking the perceptions of important outside audiences whose behaviors could sink your ship:
- you do
Media Relations: What To Do When Youre Misquoted
by Brad Phillips
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.
What did it mean to the fut
Can Media Coverage Build An Online Business You Bet It Can!
by David Leonhardt
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens o
Dont Get Eaten Alive!
by Robert A. Kelly
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.
But that needn't happen, and for a simple
Public Relations: Why it Works
by Robert A. Kelly
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of
