For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.

For others, public relations works best

R.O.I. O.K., Heres The Deal!
by Robert A. Kelly

You can SO measure return-on-investment for a public relations program!

Try this.

Accept the fact that people act on their own perceptions of the facts, and

Why Not PR That Gets Real Results
by Robert A. Kelly

And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.

But rather, results that come from a public r

When Managers Play the PR Card
by Robert A. Kelly

The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives.

Playing th

Are You a PR Chowderhead
by Robert A. Kelly

You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help yo

Prep for a Successful Trade Show
by Janice Byer

Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows ha

Your Online Newsroom: How to Give Reporters a Tip
by Brad Phillips

It’s hard to imagine a reporter working today who doesn’t regularly visit "official" company websites. And it’s hard to imagine just how much those websites have improved

Publicrelationistas
by Robert A. Kelly

Is that what we are? Fanatic, over-the-top disciples of some wretched obsession?

Well, maybe not fanatic, or even wretched or obsessive, but certainly SOLD on th

Drunken soccer
by dennis lee




Drunken Soccer: Fainting
“The Art of Deception”

Finally you are about to discover…

One of soccer’s best kept secrets…

H

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Good siteLil Wayne
by Lil Wayne frfosiaa-frosia@yahoo.com http://map1127667.creativesite.info http://map2391676.stopdoor.info free video PR Power: How to Write a Killer Press Release
by Amber McNaught

I'm what we in the business (the "business" being journalism) call a poacher turned gamekeeper -- that is, a journalist turned press officer. As a reporter I spent a hug