Custom Group or Team Apparel. Team Spirit for Everyone!
by Angela Oliver
Custom group and team apparel is a great way to show team spirit and cheer on the team. There are a variety of items that can be custom embroidered or printed with any team
Top 5 Business Card Printing Tips
by LK Sparks
When you present someone with one of your business cards, you will want it to be a positive reflection of yourself and the way that you conduct business. A polished and pr
Brand Equity
by Scott D. White
Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two
Fast Forwarding Your Business
by Elena Fawkner
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for
Speech on Branding from a Franchisor Founder
by Lance Winslow
I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corpora
Does Your Message Pass the Test
by Claire Cunningham
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Wit
Brand Identity and Brand Image Brand Identity Guru
by Scott D. White
It is important to distinguish between corporate identity, brand identity, and brand image. Corporate identity is concerned with the visual aspects of a company's presen
Branding On The Web Is Like Mining For Fools Gold
by Lee Traupel
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "inte
Good Logos Make Great Sales Tools
by Chris Smith
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.
A logo is a unique visual image that represents a co
Hummer is an Excellent Brand
by Lance Winslow
What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Humm
Improve your Business Image with Rubber Stamps
by Troy Degarnham
Defining ‘rubber stamp’ sounds easy. In reality, there are many different types of rubber stamps, and what make defining ‘rubber stamp’ so hard is that the different types
EasyEntrepreneur Suffers Brand Blow
by Joel Bissitt
easyEntrepreneur Suffers Brand Blow
Posted on: 22/06/2006
Newly knighted easyEntrepreneur, Sir Stelios Haji-Ioannou, has been forced to concede defeat in a three-ye
Branding Guru Brand Identity Guru
by Scott D. White
Branding Today
Have you ever had a good brand experience? How about a bad brand experience? Is there a difference in your mind? How many people do you tell a
What Does Multimedia Mean and How Can it Help My Business
by sundial
The term multimedia simply means many ways of communicating. Media is the plural for medium and the word originated in the field of advertising over 50 years ago. The following ar
Positioning and Branding Brand Identity Guru
by Scott D. White
Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively? Can you identify your brand's core strength's and equities? What
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